About
Frankly Tours NZ Ltd stands out in Hawke's Bay as a genuinely warm, unpretentious cellar door that prioritises conversation and discovery over hard sell. Located on Nelson Crescent in Napier South, this winery has built a stellar reputation—consistently rated 5.0 stars—by letting the wines and honest hospitality speak for themselves. You'll find wines that reflect the region's terroir without the stuffiness often associated with Hawke's Bay's larger estates, and the team here knows their craft inside out.
Visitors should expect a relaxed, intimate experience rather than a grand tasting room. Whether you're a curious couple, a small group of friends, or a solo wine enthusiast, you'll be welcomed genuinely. Plan for 1–2 hours to properly taste and chat; the atmosphere encourages lingering. The space is unpretentious and human-scaled, which makes it perfect if you find formal wine tastings intimidating. Bring an appetite if you're planning a longer visit—the food and wine pairing potential here is excellent. It's worth the trip specifically because the staff engage authentically rather than following a script.
Frankly Tours fits beautifully into a Hawke's Bay wine trail, especially if you're basing yourself in Napier and want to escape the busier cellar doors. Spring (September–November) is magical in the region; autumn (March–May) brings harvest energy. Pair a visit here with a walk through Napier's Art Deco precinct or a meal in the city centre—you're only minutes away. Local wine tours often include stops nearby, so ask your accommodation for recommendations.
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