About
The Supernatural Wine Co. sits on Princes Street in Parkvale, Hastings, and represents a refreshingly different approach to Hawke's Bay winemaking. Rather than following the region's traditional playbook, this cellar door focuses on natural and low-intervention wines that showcase what happens when you let the vineyard do the talking. The name isn't just clever marketing—it speaks to wines that feel genuinely unexpected, with character and complexity that reward curiosity. For Hawke's Bay visitors seeking something beyond the mainstream, this is where local winemakers and curious drinkers tend to gravitate.
Visitors should expect an unpretentious, knowledge-driven experience. The team here genuinely enjoys talking wine without the pomposity you sometimes get at larger operations. Plan for 1–2 hours if you're tasting seriously; it's equally suited to couples exploring together, solo wine enthusiasts, or small groups interested in learning what natural winemaking actually means. The cellar door itself has a relaxed vibe—more conversation than formality. It's worth noting that smaller, independent operations like this sometimes have limited stock, so if you find something you love, grab a bottle rather than assuming it'll be there next visit.
The Parkvale location puts you in the heart of Hawke's Bay wine country, close enough to combine with visits to larger producers, local restaurants, and the Hastings CBD if you're spending a full day exploring. Late summer and autumn (February–April) are ideal for visiting—you'll catch the tail end of harvest and the cellar door tends to have the broadest selection. Early booking is sensible if you're planning a group visit, particularly during peak tourist season.
Reviews
No reviews yet — be the first to share your visit.